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| Criterion |  UX Research Customer Journey Mapping |  Delivery RAID Log |  Business Strategy Value Chain Analysis |  Business Strategy VRIO Framework |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 2-4 h | 30 min Setup, dann laufend | Half day | 90-180 min |
Participantsdifferent | 4-10 | 1-3 maintaining, briefing for everyone | 3-8 | 3-6 |
Formatdifferent | Workshop | Async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | RAID Log, Status Report Source | Value Chain Map, Lever List | VRIO Table, Strategic Actions |
Tagsno overlap | JourneyServiceService design | RiskTrackingStakeholdersGovernance | StrategyBusiness modelDiagnosisAnalysis | StrategyDiagnosisBusiness modelCapability |