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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration of Value Chain Analysis with its method-specific working model.
Business Strategy
Value Chain Analysis
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list.A Business Model Stress Test checks how well a business model holds up under pressure and headwinds. It compares strengths, risks, market logic, and courses of action. The result is captured as a stress-test report and action plan per scenario.
Complexitydifferent
MediumLowHighHigh
Timedifferent
2-4 h30 min Setup, dann laufendHalf dayHalf day
Participantsdifferent
4-101-3 maintaining, briefing for everyone3-83-8
Formatdifferent
WorkshopAsyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRAID Log, Status Report SourceValue Chain Map, Lever ListStress Test Report, Action Plan per Scenario
Tagsno overlap
JourneyServiceService design
RiskTrackingStakeholdersGovernance
StrategyBusiness modelDiagnosisAnalysis
StrategyBusiness modelRiskDiagnosis
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