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| Criterion |  UX Research Customer Journey Mapping |  Delivery RAID Log |  Business Strategy Value Chain Analysis |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 2-4 h | 30 min Setup, dann laufend | Half day | 1-2 h |
Participantsdifferent | 4-10 | 1-3 maintaining, briefing for everyone | 3-8 | 4-12 |
Formatdifferent | Workshop | Async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | RAID Log, Status Report Source | Value Chain Map, Lever List | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyServiceService design | RiskTrackingStakeholdersGovernance | StrategyBusiness modelDiagnosisAnalysis | AlignmentStakeholdersStrategyFacilitation |