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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h30 min Setup, dann laufend60-90 min20-40 min initial, dann laufend
Participantsdifferent
4-101-3 maintaining, briefing for everyone3-63-15
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRAID Log, Status Report SourceSalience Diagram, Strategy per ClassROAM Board, Owner List
Tagsno overlap
JourneyServiceService design
RiskTrackingStakeholdersGovernance
StakeholdersFacilitationAlignmentGovernance
RiskAgileTrackingAlignment
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