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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
2-4 h30 min Setup, dann laufend1-3 h0.5-2 Tage
Participantsdifferent
4-101-3 maintaining, briefing for everyone3-106-12
Formatdifferent
WorkshopAsyncWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRAID Log, Status Report SourceCustomer Journey Canvas, Pain Points, Experience OpportunitiesService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
RiskTrackingStakeholdersGovernance
JourneyCustomerService designCanvas
Service designOperationsJourneyBlueprint
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