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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h30 min Setup, dann laufend1-2 h20-40 min initial, dann laufend
Participantsdifferent
4-101-3 maintaining, briefing for everyone4-123-15
Formatdifferent
WorkshopAsyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRAID Log, Status Report SourceAlignment Map, Open Issues, Decision QuestionsROAM Board, Owner List
Tagsno overlap
JourneyServiceService design
RiskTrackingStakeholdersGovernance
AlignmentStakeholdersStrategyFacilitation
RiskAgileTrackingAlignment
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