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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h20–45 min1-4 Wochen30-90 min
Participantsdifferent
4-10Small cross-functional group3-10 Kunden2-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRisk list, Mitigation plan, Assumption logConcierge Learnings, Service Blueprint, MVP RisksConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
JourneyServiceService design
RiskDecisionFailurePlanning
MVPValidationServiceDiscovery
ConstraintsDecisionPlanningOptions
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