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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for PERT Estimation.
Decision Making
PERT Estimation
Paper illustration for Three-Point Estimation.
Decision Making
Three-Point Estimation
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.On complex initiatives, a plain average tends to understate just how uncertain the outcome really is. It separates options, evaluation criteria, and open risks. The result is captured as a PERT Estimate, Expected Value, and Risk Notes.A single estimate for effort, time, or risk often looks too smooth for the real uncertainty behind it. It separates options, evaluation criteria, and open risks. The result is captured as a Three-Point Estimate, Risk Range, and Assumption Notes.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
2-4 h15-45 min10-30 min je Item0.5-2 Tage
Participantsdifferent
4-101-81-86-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogPERT Estimate, Expected Value, Risk NotesThree-Point Estimate, Risk Range, Assumption NotesService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyServiceService design
EstimationUncertaintyRisk
EstimationUncertaintyForecasting
Service designOperationsJourneyBlueprint
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