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| Criterion |  UX Research Customer Journey Mapping |  UX Research Personas |  UX Design Service Blueprinting |  Operations A3 Problem Solving |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 2-4 h | 1-3 Tage | 0.5-2 Tage | 45-90 min |
Participantsdifferent | 4-10 | Internes Team | 6-12 | 2-5 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Persona Profiles, Needs Summary, Scenario Notes | Service Blueprint, Fail Points, Ownership Map | A3 Report, Action Plan, Root Cause Analysis |
Tagsno overlap | JourneyServiceService design | ResearchCustomerSynthesis | Service designOperationsJourneyBlueprint | LeanProblem solvingCoachingOperations |