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| Criterion |  UX Research Customer Journey Mapping |  UX Research Personas |  Product Discovery Kano Model |  Operations ABC Analysis |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-3 Tage | 1-2 Tage | 30-60 min |
Participantsdifferent | 4-10 | Internes Team | 10-50 | 1-5 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Persona Profiles, Needs Summary, Scenario Notes | Kano Matrix, Feature Classes, Priority Themes | ABC Classification, Focus Rules, Control List |
Tagsno overlap | JourneyServiceService design | ResearchCustomerSynthesis | SatisfactionPrioritizationCustomer | PrioritizationOperationsPortfolio |