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| Criterion |  UX Research Customer Journey Mapping |  UX Research Personas |  UX Research Empathy Mapping |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 2-4 h | 1-3 Tage | 30–60 min | 0.5-2 Tage |
Participantsdifferent | 4-10 | Internes Team | 4-8 | 6-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop | Service designOperationsJourneyBlueprint |