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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Opportunity Scoring |  Product Strategy Impact Mapping |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 60-120 min | 45-90 min | Wochen bis Monate je Goal |
Participantsdifferent | 4-10 | 3-6 | 3-8 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Opportunity Score Table, Top Outcomes | Impact Map, Outcome Hypotheses, Delivery Options | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | JourneyServiceService design | PrioritizationDiscoveryOutcomesNeeds | OutcomesStrategyBehaviorPlanning | RoadmapOutcomesPlanningExperiments |