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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Opportunity Interview |  Product Discovery Jobs to Be Done |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 30-60 min je Interview | 1-3 Wochen | 1-3 h |
Participantsdifferent | 4-10 | 5-12 Interviews | 5-12 Interviews | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Interview Notes, Opportunity Themes, Customer Quotes | Job Stories, Outcome Statements, Opportunity List | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | DiscoveryInterviewsOpportunityCustomer | CustomerOutcomesNeeds | JourneyCustomerService designCanvas |