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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Opportunity Interview |  Product Discovery Fake Door Test |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 30-60 min je Interview | 1-5 Tage | 25-40 min |
Participantsdifferent | 4-10 | 5-12 Interviews | Nutzertraffic | 1-5 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Interview Notes, Opportunity Themes, Customer Quotes | Click Data, Interest Signal, Learning Decision | Learning Card with evidence and next action |
Tagsno overlap | JourneyServiceService design | DiscoveryInterviewsOpportunityCustomer | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryLearning |