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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Opportunity Interview |  Knowledge Modeling Event Modeling |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 2-4 h | 30-60 min je Interview | 2-6 h | 0.5-2 Tage |
Participantsdifferent | 4-10 | 5-12 Interviews | 2-8 | 6-12 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Interview Notes, Opportunity Themes, Customer Quotes | Event Model, UI Flow, Commands, Read Models | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyServiceService design | DiscoveryInterviewsOpportunityCustomer | EventsBlueprintDomain-Driven DesignBehavior | Service designOperationsJourneyBlueprint |