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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy OKRs |  Product Strategy Impact Mapping |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-2 h Setup | 45-90 min |
Participantsdifferent | 4-10 | 2-20 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | OKR set, Measurement plan, Review cadence | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | JourneyServiceService design | GoalsAlignmentOutcomesMeasurement | OutcomesStrategyBehaviorPlanning |
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