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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting.When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h60-120 min5-15 min1-3 h
Participantsdifferent
4-105-123-203-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRanked Ideas, Clarified Options, Group PriorityRanked list, Consensus signal, ShortlistCustomer Journey Canvas, Pain Points, Experience Opportunities
Tagsno overlap
JourneyServiceService design
FacilitationPrioritizationVotingInclusion
FacilitationVotingConsensusPrioritization
JourneyCustomerService designCanvas
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