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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Independent contributions form an ordered group priority list.
Facilitation
Nominal Group Technique
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h60-120 min1-2 h60-90 min
Participantsdifferent
4-105-124-123-6
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogRanked Ideas, Clarified Options, Group PriorityAlignment Map, Open Issues, Decision QuestionsSalience Diagram, Strategy per Class
Tagsno overlap
JourneyServiceService design
FacilitationPrioritizationVotingInclusion
AlignmentStakeholdersStrategyFacilitation
StakeholdersFacilitationAlignmentGovernance
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