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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery MVP Test Matrix |  Product Discovery Riskiest Assumption Test |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 45-75 min | 1-2 Wochen pro Iteration | 1-4 Wochen |
Participantsdifferent | 4-10 | 2-8 | 2-6 | 3-10 Kunden |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Test Matrix, Test Plan | Prioritized Assumption List, Test Plan, Results Report | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | JourneyServiceService design | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryAssumptions | MVPValidationServiceDiscovery |