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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Paper illustration of Family Tree Analysis with its method-specific working model.
Operations
Family Tree Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.For a series of incidents with a similar pattern, the method arranges individual events as branches of a common origin. It makes visible which conditions keep recurring.
Complexitydifferent
MediumHighHighMedium
Timedifferent
2-4 hMehrere Tage bis Wochen2-8 h2-4 h
Participantsdifferent
4-102-62-82-6
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogMORT Worksheets, Findings per Branch, Corrective Actions, Systemic RecommendationsProblem Analysis, Decision Analysis, Risk PlanFamily Tree Diagram, Pattern Notes, Systemic Measures
Tagsno overlap
JourneyServiceService design
Root causeSafetySystemicIncident
Problem solvingRoot causeDecisionOperations
Root causePatternsIncidentSystemic
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