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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
2-4 hMehrere Tage bis Wochen1-3 h2-6 h
Participantsdifferent
4-102-63-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogMORT Worksheets, Findings per Branch, Corrective Actions, Systemic RecommendationsCustomer Journey Canvas, Pain Points, Experience OpportunitiesEvent Timeline, Causal Factor Chart, Cause List, Corrective Actions
Tagsno overlap
JourneyServiceService design
Root causeSafetySystemicIncident
JourneyCustomerService designCanvas
CausalityIncidentRoot causeTimeline
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