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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Mind Mapping |  UX Design Service Blueprinting |  Innovation Brainwriting |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 2-4 h | 15-45 min | 0.5-2 Tage | 15-30 min |
Participantsdifferent | 4-10 | 1-10 | 6-12 | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Mind Map, Topic Clusters, Open Questions | Service Blueprint, Fail Points, Ownership Map | Idea sheets, Expanded concepts, Prioritized list |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeasMappingStructureFacilitation | Service designOperationsJourneyBlueprint | BrainstormingCollaborationInclusionIdeas |