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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Mind Mapping |  UX Design Service Blueprinting |  Facilitation 1-2-4-All |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitydifferent | Medium | Low | High | Low |
Timedifferent | 2-4 h | 15-45 min | 0.5-2 Tage | 10-20 min |
Participantsdifferent | 4-10 | 1-10 | 6-12 | 4-100+ |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Mind Map, Topic Clusters, Open Questions | Service Blueprint, Fail Points, Ownership Map | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeasMappingStructureFacilitation | Service designOperationsJourneyBlueprint | FacilitationInclusionIdeation |