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| Criterion |  UX Research Customer Journey Mapping |  Facilitation Mind Mapping |  UX Design Customer Journey Canvas |  Facilitation 1-2-4-All |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 2-4 h | 15-45 min | 1-3 h | 10-20 min |
Participantsdifferent | 4-10 | 1-10 | 3-10 | 4-100+ |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Mind Map, Topic Clusters, Open Questions | Customer Journey Canvas, Pain Points, Experience Opportunities | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeasMappingStructureFacilitation | JourneyCustomerService designCanvas | FacilitationInclusionIdeation |