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| Criterion |  UX Research Customer Journey Mapping |  Business Strategy McKinsey 7S |  Business Strategy Value Chain Analysis |  Team Design Spotify Model Mapping |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 2-4 h | 2-4 h | Half day | 90-180 min |
Participantsdifferent | 4-10 | 3-12 | 3-8 | 5-15 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | 7S Assessment, Alignment Gaps, Change Actions | Value Chain Map, Lever List | Spotify Model Map, Action List |
Tagsno overlap | JourneyServiceService design | OrganizationStrategyAlignmentChange | StrategyBusiness modelDiagnosisAnalysis | TeamOrganizationAlignmentDiagnosis |