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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Paper illustration of the Force Field Analysis working structure.
Decision Making
Force Field Analysis
Paper illustration for DACI
Decision Making
DACI
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving.In cross-functional decisions, responsibilities quickly blur between approval, influence, and execution. DACI arranges these roles so decision pressure, contribution, and information stay cleanly separated.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 h2-4 h45-90 min30-60 min
Participantsdifferent
4-103-123-122-10
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity Backlog7S Assessment, Alignment Gaps, Change ActionsForce Field Map, Change Levers, Risk NotesDACI Matrix, Decision Owner, Decision Log
Tagsno overlap
JourneyServiceService design
OrganizationStrategyAlignmentChange
ChangeDecisionStrategy
DecisionRolesGovernanceAlignment
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