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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Mad Sad Glad
Agile
Mad Sad Glad
Paper illustration for Sailboat Retrospective
Agile
Sailboat Retrospective
Paper illustration of a team retrospective with three separate Start, Stop, and Continue areas and a shared action list.
Agile
Start Stop Continue
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a team's or workshop's mood needs to become readable, it structures emotional signals with little setup. It makes strain, relief, and sources of energy tangible.When a team wants to read momentum, brakes, and risks together, it offers an easily understandable picture of the situation. It makes drive, obstacles, and headwind visible in the same picture.When a team wants to deliberately adjust its working behavior, it makes habits visible and assessable. It focuses on concrete changes instead of diffuse mood.
Complexitydifferent
MediumLowLowLow
Timedifferent
2-4 h30-60 min45-90 min30-60 min
Participantsdifferent
4-103-104-123-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogEmotion Board, Themes, Action ItemsSailboat Board, Risks, Improvement ActionsStart Stop Continue Board, Improvement Actions
Tagsno overlap
JourneyServiceService design
RetrospectiveTeamReflection
RetrospectiveTeamImprovement
RetrospectiveImprovementTeamReflection
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