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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.
Complexitydifferent
MediumLowLowLow
Timedifferent
2-4 h45-90 min30-60 min5-20 min
Participantsdifferent
4-103-103-121-20
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogLotus Diagram, Idea Themes, ShortlistRollenkarten, Ideenpool pro Rolle, Konsolidierte ShortlistIdeenpool, Roh-Shortlist, Cluster
Tagsno overlap
JourneyServiceService design
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingIdeationCreativity
BrainstormingIdeationDivergenceSpeed
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