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| Criterion |  UX Research Customer Journey Mapping |  Innovation Lotus Blossom |  UX Research Empathy Mapping |  Innovation Reverse Brainstorming |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 2-4 h | 45-90 min | 30–60 min | 30-60 min |
Participantsdifferent | 4-10 | 3-10 | 4-8 | 3-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Lotus Diagram, Idea Themes, Shortlist | Empathy Map, Assumptions List, Research Gaps | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | JourneyServiceService design | BrainstormingIdeationCreativityDivergenceWorkshop | SynthesisQualitativeWorkshop | BrainstormingIdeationCreativityRisk |