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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.
Complexitydifferent
MediumLowLowLow
Timedifferent
2-4 h45-90 min30–60 min5-20 min
Participantsdifferent
4-103-104-81-20
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogLotus Diagram, Idea Themes, ShortlistEmpathy Map, Assumptions List, Research GapsIdeenpool, Roh-Shortlist, Cluster
Tagsno overlap
JourneyServiceService design
BrainstormingIdeationCreativityDivergenceWorkshop
SynthesisQualitativeWorkshop
BrainstormingIdeationDivergenceSpeed
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