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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Paper illustration of Design Charrette with its method-specific working model.
Innovation
Design Charrette
Paper illustration of Rolestorming with its method-specific working model.
Innovation
Rolestorming
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space.When a search for ideas stalls, switching roles helps people step outside their own perspective and activate new logics of action. The method reduces habit because contributions arise from a different stance. This brings unfamiliar, often fitting solution approaches into play.
Complexitydifferent
MediumLowMediumLow
Timedifferent
2-4 h45-90 minHalber Tag bis mehrere Tage30-60 min
Participantsdifferent
4-103-1010-503-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogLotus Diagram, Idea Themes, ShortlistSketches and Concepts, Consolidated Solution Sketch, Prioritized DirectionRollenkarten, Ideenpool pro Rolle, Konsolidierte Shortlist
Tagsno overlap
JourneyServiceService design
BrainstormingIdeationCreativityDivergenceWorkshop
BrainstormingWorkshopCollaborationIdeation
BrainstormingIdeationCreativity
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