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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumHighLowMedium
Timedifferent
2-4 hHalf day20-35 min1-5 Tage
Participantsdifferent
4-103-121-5Nutzertraffic
Formatdifferent
WorkshopWorkshopWorkshop + asyncAsync
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogLeverage Map, Action StrategyTest Card with a pre-set thresholdClick Data, Interest Signal, Learning Decision
Tagsno overlap
JourneyServiceService design
Systems thinkingChangeStrategy
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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