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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumHighMediumLow
Timedifferent
2-4 hHalf day15-60 min je Zyklus1-2 h
Participantsdifferent
4-103-121-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogLeverage Map, Action StrategySituation Assessment, Decision Loop, Action UpdatesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
JourneyServiceService design
Systems thinkingChangeStrategy
DecisionChangeLearningStrategy
StrategyDecisionAssumptionsHypothesis
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