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| Criterion |  UX Research Customer Journey Mapping |  UX Design Lean UX Canvas |  Product Strategy DIBB |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 2-4 h | 2-3 h | 1-2 h | 1-4 Wochen |
Participantsdifferent | 4-10 | 3-8 | 2-8 | 6-30 Experten |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Completed Lean UX Canvas, Hypothesis list, First experiment | DIBB document, Belief list, Bet list, Learning report | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | JourneyServiceService design | CanvasHypothesisOutcomesDiscovery | StrategyDecisionAssumptionsHypothesis | ForecastingExpertsDecisionStrategy |