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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy KPI Tree |  Operations 5 Whys |
|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 2-4 h | 90-180 min initial, dann laufend | 15-30 min |
Participantsdifferent | 4-10 | 3-8 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | KPI Tree, Owner List | Root cause notes, Countermeasures |
Tagsno overlap | JourneyServiceService design | MetricsStrategyAlignmentMeasurement | Root causeIncidentLeanProblem solving |
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