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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
MediumHighHighMedium
Timedifferent
2-4 h2-8 h0.5-2 Tage45-90 min
Participantsdifferent
4-102-86-122-5
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogProblem Analysis, Decision Analysis, Risk PlanService Blueprint, Fail Points, Ownership MapA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
JourneyServiceService design
Problem solvingRoot causeDecisionOperations
Service designOperationsJourneyBlueprint
LeanProblem solvingCoachingOperations
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