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| Criterion |  UX Research Customer Journey Mapping |  Operations Kepner-Tregoe |  UX Design Service Blueprinting |  Operations 5 Whys |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | 2-4 h | 2-8 h | 0.5-2 Tage | 15-30 min |
Participantsdifferent | 4-10 | 2-8 | 6-12 | 2-6 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Problem Analysis, Decision Analysis, Risk Plan | Service Blueprint, Fail Points, Ownership Map | Root cause notes, Countermeasures |
Tagsno overlap | JourneyServiceService design | Problem solvingRoot causeDecisionOperations | Service designOperationsJourneyBlueprint | Root causeIncidentLeanProblem solving |