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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Kano Model |  Product Discovery Opportunity Interview |  Product Discovery Opportunity Scoring |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-2 Tage | 30-60 min je Interview | 60-120 min |
Participantsdifferent | 4-10 | 10-50 | 5-12 Interviews | 3-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Kano Matrix, Feature Classes, Priority Themes | Interview Notes, Opportunity Themes, Customer Quotes | Opportunity Score Table, Top Outcomes |
Tagsno overlap | JourneyServiceService design | SatisfactionPrioritizationCustomer | DiscoveryInterviewsOpportunityCustomer | PrioritizationDiscoveryOutcomesNeeds |