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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Kano Model |  Facilitation Nominal Group Technique |  Facilitation 1-2-4-All |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When loud voices could dominate a round, Nominal Group Technique protects individual thinking time from group effects. It collects ideas separately first and only then enables shared weighting. | When many people in a group too rarely get to speak, 1-2-4-All distributes thinking time more fairly. The format builds participation step by step and makes quiet or still-unformed thoughts usable faster. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 1-2 Tage | 60-120 min | 10-20 min |
Participantsdifferent | 4-10 | 10-50 | 5-12 | 4-100+ |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Kano Matrix, Feature Classes, Priority Themes | Ranked Ideas, Clarified Options, Group Priority | Idea List, Shared Insights, Emergent Themes |
Tagsno overlap | JourneyServiceService design | SatisfactionPrioritizationCustomer | FacilitationPrioritizationVotingInclusion | FacilitationInclusionIdeation |