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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Eat the Frog
Operations
Eat the Frog
Paper illustration for Ivy Lee Method
Operations
Ivy Lee Method
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.The method protects energy and attention for the task that creates the largest progress and is often postponed.With a restless workday full of too many open items, the method creates radical simplicity. It directs attention to a short sequence instead of a broad, still-open field.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 h1-2 Tage15-90 min daily5-10 min daily
Participantsdifferent
4-1010-5011
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogKano Matrix, Feature Classes, Priority ThemesPriority Task, Completion Note, Daily FocusDaily Priority List, Completion Notes
Tagsno overlap
JourneyServiceService design
SatisfactionPrioritizationCustomer
PrioritizationProductivityFocusExecution
PrioritizationProductivityExecution
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