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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for ALPEN Method
Operations
ALPEN Method
Paper illustration for ABC Analysis
Operations
ABC Analysis
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.
Complexitydifferent
MediumMediumLowLow
Timedifferent
2-4 h1-2 Tage10-20 min daily30-60 min
Participantsdifferent
4-1010-5011-5
Formatdifferent
WorkshopWorkshop + asyncAsyncAsync
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogKano Matrix, Feature Classes, Priority ThemesDaily Plan, Time Estimates, Review NotesABC Classification, Focus Rules, Control List
Tagsno overlap
JourneyServiceService design
SatisfactionPrioritizationCustomer
PlanningTime managementProductivityOperations
PrioritizationOperationsPortfolio
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