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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
2-4 h0.5-5 Tage30-120 min45-90 min
Participantsdifferent
4-104-102-62-5
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogKaizen Charter, Waste List, Improvement Experiments, Standard Work UpdateObservation Notes, Improvement IdeasA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
JourneyServiceService design
LeanContinuous improvementOperations
LeanObservationProcessOperations
LeanProblem solvingCoachingOperations
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