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| Criterion |  UX Research Customer Journey Mapping |  Product Discovery Jobs to Be Done |  UX Design Lean UX Canvas |  Product Discovery Opportunity Scoring |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-3 Wochen | 2-3 h | 60-120 min |
Participantsdifferent | 4-10 | 5-12 Interviews | 3-8 | 3-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Job Stories, Outcome Statements, Opportunity List | Completed Lean UX Canvas, Hypothesis list, First experiment | Opportunity Score Table, Top Outcomes |
Tagsno overlap | JourneyServiceService design | CustomerOutcomesNeeds | CanvasHypothesisOutcomesDiscovery | PrioritizationDiscoveryOutcomesNeeds |