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| Criterion |  UX Research Customer Journey Mapping |  Systems Thinking Intervention Mapping |  Decision Making Delphi Method |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 2-4 h | 1-5 Tage | 1-4 Wochen | 1-3 h |
Participantsdifferent | 4-10 | 4-12 | 6-30 Experten | 3-10 |
Formatdifferent | Workshop | Workshop + async | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Expert Forecast, Consensus Range, Assumption Notes | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | ChangeSystems thinkingCapability | ForecastingExpertsDecisionStrategy | JourneyCustomerService designCanvas |