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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for ALPEN Method
Operations
ALPEN Method
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.With an overloaded day full of too many tasks, a realistic picture of the day emerges. The method connects estimating, deciding, and buffer thinking so planning fits available energy and time.
Complexitydifferent
MediumMediumHighLow
Timedifferent
2-4 h45-90 min0.5-2 Tage10-20 min daily
Participantsdifferent
4-103-86-121
Formatdifferent
WorkshopWorkshopWorkshopAsync
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogImpact Map, Outcome Hypotheses, Delivery OptionsService Blueprint, Fail Points, Ownership MapDaily Plan, Time Estimates, Review Notes
Tagsno overlap
JourneyServiceService design
OutcomesStrategyBehaviorPlanning
Service designOperationsJourneyBlueprint
PlanningTime managementProductivityOperations
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