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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy Impact Mapping |  Business Strategy Scenario Planning |  Product Strategy GIST Planning |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | Scenario Planning opens the view to several plausible futures instead of a single forecast. The method protects strategies from depending on too narrow an expected path. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 2-4 h | 45-90 min | 0.5-2 Tage | Wochen bis Monate je Goal |
Participantsdifferent | 4-10 | 3-8 | 4-12 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Impact Map, Outcome Hypotheses, Delivery Options | Scenario Set, Strategic Implications, Robust Options | Goals, Idea bank, Step-project list, Tasks, Learning reports |
Tagsno overlap | JourneyServiceService design | OutcomesStrategyBehaviorPlanning | StrategyUncertaintyPlanning | RoadmapOutcomesPlanningExperiments |