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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy Impact Mapping |  UX Design Lean UX Canvas |  Product Strategy DIBB |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 2-4 h | 45-90 min | 2-3 h | 1-2 h |
Participantsdifferent | 4-10 | 3-8 | 3-8 | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Impact Map, Outcome Hypotheses, Delivery Options | Completed Lean UX Canvas, Hypothesis list, First experiment | DIBB document, Belief list, Bet list, Learning report |
Tagsno overlap | JourneyServiceService design | OutcomesStrategyBehaviorPlanning | CanvasHypothesisOutcomesDiscovery | StrategyDecisionAssumptionsHypothesis |