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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy Impact Mapping |  Product Discovery Jobs to Be Done |  Business Strategy GAP Analysis |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 45-90 min | 1-3 Wochen | 1-3 h |
Participantsdifferent | 4-10 | 3-8 | 5-12 Interviews | 2-8 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Impact Map, Outcome Hypotheses, Delivery Options | Job Stories, Outcome Statements, Opportunity List | Gap Matrix, Action Plan, Risk Notes |
Tagsno overlap | JourneyServiceService design | OutcomesStrategyBehaviorPlanning | CustomerOutcomesNeeds | StrategyAnalysisPlanning |