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Criterion
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitysame
MediumMediumMediumMedium
Timedifferent
2-4 h45-90 min2-8 h1-4 Wochen
Participantsdifferent
4-103-85-123-10 Kunden
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Journey Map, Pain-point List, Opportunity BacklogImpact Map, Outcome Hypotheses, Delivery OptionsEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
JourneyServiceService design
OutcomesStrategyBehaviorPlanning
Domain-Driven DesignEventsDiscoveryWorkshop
MVPValidationServiceDiscovery
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