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| Criterion |  UX Research Customer Journey Mapping |  Product Strategy Impact Mapping |  Decision Making Delphi Method |  UX Design Customer Journey Canvas |
|---|---|---|---|---|
Purposedifferent | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 2-4 h | 45-90 min | 1-4 Wochen | 1-3 h |
Participantsdifferent | 4-10 | 3-8 | 6-30 Experten | 3-10 |
Formatdifferent | Workshop | Workshop | Async | Workshop |
Outputdifferent | Journey Map, Pain-point List, Opportunity Backlog | Impact Map, Outcome Hypotheses, Delivery Options | Expert Forecast, Consensus Range, Assumption Notes | Customer Journey Canvas, Pain Points, Experience Opportunities |
Tagsno overlap | JourneyServiceService design | OutcomesStrategyBehaviorPlanning | ForecastingExpertsDecisionStrategy | JourneyCustomerService designCanvas |